Song of the Crooked Dance - the early Bulgarian 78 rpm recording industry


The Gramophone company's emphasis on sales and marketing is reflected in the numerous ad campaigns, catalogues, and catalogue supplements of the early years of Bulgaria's recording industry. The advertisements indicate a strong international presence, with offices in London, Paris, and Berlin.

Between 1911 and 1931 or so, local trademark issues prevented the company from using the Gramophone label in Bulgaria. Note the use of both Latin and Cyrillic characters in the early catalogues, although the 1910 New Year's greeting is completely in Bulgarian. The trademarks always use Latin characters.

Place your mouse over the numbers to the left to see examples of various ads.